Ruth Alden Hook
Sales and Marketing for the Publishing Industry
"Alone we can do so little.
Together we can do so much."
Helen Keller
Consulting with small to mid-size companies looking for growth and improve distribution.
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Create or fine tune sales strategies for the market segments you want to expand
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Library/Institution
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Trade/Bookstore
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Mass market
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Digital
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Wholesale
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International
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Design and Implement marketing plans that work for your budget and your company
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Social Media
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Publicity
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coop advertising
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online promotions and giveaways
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coop advertising
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MDF
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Large Book Retailers, Book Wholesalers, Warehouse Clubs
and Big Box Stores
Put Key Skills to work for you.
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Detailed follow up
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Team player
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Creative packager
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Good Interpersonal and written skills
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Strong written communicator
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Excellent negotiator
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Reliable
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Accessible
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Practical marketing plans
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Broad knowledge of Sales & Marketing channels
"Ruth has been our trade sales representative in the mid-Atlantic for 17 years. She's very responsive, professional, hard-working and she's terrific about building relationships with buyers. I give Ruth my highest recommendation."
Judy Galbraith,
President & Founder
Free Spirit Publishing Inc.
"Ruth Alden Hook is among the most talented people I've worked with in my nearly 40 years in the publishing business. Her breadth and depth of industry knowledge is truly impressive. Ruth is a stellar sales person, a creative thinker, and not shy to express her opinions. She has played an essential role in our partnerships with key accounts. Her recommendations on title positioning have proven to be invaluable. And we have increasingly relied on her for strategic planning which has helped us sustain double-digit growth. Above all else, Ruth is a consummate professional."
Michael Kerber
President, Red Wheel/Weiser
"Ruth is a meticulous and hard-working professional who cares deeply for the companies and people she represents. We have come to rely on Ruth for the major part of our key account representation. She is proactive, solving problems in advance that we sometimes don't realize we have, and leaves no stone unturned when it comes to looking for sales for any of our published titles."
Joe Gardner,
VP Sales and Marketing
Child's Play